I am a Product Marketer with 5+ years of digital and product marketing experience across the Fintech and FMCG industries. I focus on accelerating product growth by doing deep research, designing and executing go-to-market, positioning & messaging strategies together with integrated marketing campaigns.
More about meBringing a new product to life and refining your existing product perception to fill a gap or fit in any market. From market research to JTBD paired with buyer personas.
Researching your target segment and products, creating solid positioning and messaging statements that resonate with your audience’s needs and wants.
Developing, planning and orchestrating the whole process for a successful product launch.